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Websites for fine jewelers · San Francisco
We build and run online stores for independent jewelers.
Run by Ricardo Reyes. One operator, by name.
Every number on this page carries a note saying where it came from.
01
The problem
You can grade a stone. Grading web work is harder.
Most jewelers we talk to say a version of the same thing: I do not understand this stuff, and I am worried I will get taken. That worry is reasonable. Web vendors quote vague scopes, bill monthly, and hand you nothing you can check.
So this site works like an appraisal. Every claim is a line item. Every number carries a footnote that names the source, the method, and the date. If we cannot source a number yet, the note says verification pending. Check our work the way you would check a cert.
02
The store we run every day
Giraux Fine Jewelry, in numbers
A 49-year-old San Francisco merchant. We operate the entire online store end to end. These are the working numbers, each with its verification note below.
- 1.SimplyBook admin, July 2026. Count of appointments booked through the self-serve flow since launch.
- 2.SimplyBook admin, July 2026. Monthly booking volume vs the same month one year prior.
- 3.Shopify Plus admin, July 2026. Active product count in the catalog we manage.
- 4.Shopify Plus admin, July 2026. Sum of list prices across the active catalog.
- 5.Google Search Console, July 2026. Total search impressions, trailing 16 months.
- 6.Google Search Console, July 2026. Total organic clicks, trailing 16 months.
- 7.Google Search Console, July 2026. Clicks divided by impressions, trailing 16 months.
- 8.Browser network profile, July 2026. Spin product pages measured before (~80 MB) and after (~2.5 MB) the rebuild.
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What you are buying
One operator, compared honestly with an agency
Two of these rows favor the agency. They stay in the table. If you need what an agency offers, hire one; we would rather lose the job than the trust.
Item
Digital District Partners
A typical agency
Who does the work
Us:Ricardo. The person on the call ships the site.
Agency:A team you meet after signing. Staff changes mid-project.
24/7 team coverage
Us:No. One operator.
Agency:Yes. Larger agencies staff around the clock.
Many builds at once
Us:No. A few clients at a time, deliberately.
Agency:Yes. Big teams run parallel projects.
Price before work starts
Us:Fixed figure in writing, or scoped on one call.
Agency:Often a retainer. Scope changes cost extra.
Contract terms
Us:Month to month. 30 days written notice.
Agency:6 to 12 month contracts are common.
Who owns the site
Us:You do. Accounts, domain, code, content.
Agency:Varies. Read the fine print.
04
Rates
Fixed figures, stated up front
One-time project cost. No retainer. Larger builds get a fixed quote on a 30-minute call before any work starts.
- Triage48 hours
- $400
- Foundation2 to 3 weeks
- $950
- Growth Engine3 to 4 weeks
- Scoped on the call
- Flagship5 to 7 weeks
- Scoped on the call
Upgrade later and 100% of your original cost counts toward the higher tier.
Read the full rate card
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Who does the work
I am the person who ships your site.
I am Ricardo Reyes. I run the Shopify Plus storefront for Giraux Fine Jewelry, and I founded this studio to do the same work for other independent jewelers. No account managers, no hand-offs. The person on your discovery call is the person who builds your store and answers your messages after launch.
The honest trade: you get one experienced operator, not a team. When I am out, the work waits. What you get in return is that nothing is lost between people, and every promise has one name on it.
Ricardo Reyes
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5 of 5 founding slots remaining.
Founding-cohort rates lock Sept 1, 2026. Each founding engagement becomes a public, footnoted case study after launch.
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Process
Numbered, dated, agreed before work starts
- 01Discovery & Strategy
Business audit, competitor analysis, keyword research, sitemap. We align on goals before the work starts.
- Week 1
- 02Design & Development
Wireframes, mockups, two rounds of revision. You see the site before it goes live.
- Weeks 2 to 4
- 03Content & Integration
Product uploads, payments, search visibility, email automation. The plumbing comes together.
- Weeks 3 to 5
- 04Launch & Optimization
Tested on every device, indexed on Google, tracking verified. 30-day post-launch check-in with a performance report.
- Weeks 5 to 7
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In their words
What clients say
No testimonial is published here yet. The first founding-cohort clients will appear in this slot by name, with role and city, after their stores launch. We do not publish quotes we cannot attribute.
Verification pending.
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Next step
Book a 30-minute call.
We talk through your business, look at your current site, and name a fixed figure. You own everything we ship. Walk away anytime.
hello@digitaldistrictpartners.com · replies within one business day