I'll organize your product information and media, update collections, and work on pages that need attention.
Organize your product data and collections
Prepare product media for the storefront
Update product pages and their search descriptions
You confirm the specifications, prices, stock status, and rights to the media.
Inquiries & appointments
I'll work on the forms and booking steps, including the notifications your team receives when someone gets in touch.
Check how customers inquire and book
Set up forms and staff notifications
Check what the customer and your team receive
Your team sets appointment availability and handles the customer conversation.
Customer follow-up
I'll prepare customer emails and reminders for you to review before anything is sent.
Prepare agreed customer email sequences
Agree on who receives each email and when
Review delivery and response information
You approve the recipients, wording, offers, and schedule.
Ongoing care
I'll handle the updates we agree on and send you a record of what's done and what still needs attention.
Make the site changes we agree on
Check the systems covered by your plan
Report completed work and unresolved issues
We'll agree on how much work I can take on, response times, access, and any software costs before we start.
Need help each month?
After the first job, we can talk about monthly help. We'll put the regular work, response times, and monthly price in writing.
That can include catalog updates, maintenance, booking tools, and customer emails. The work covered depends on your plan.
Website builds and monthly care
These packages cover website builds and maintenance. I'll quote other work separately once I understand what you need.
Website build rates
Triage
$500
$750 founding rate
48 hours · Any (Shopify, Squarespace, Wix, custom)
A specific repair to your existing site, with a written handoff.
raffis.com, San Francisco. Their old site broke. I rebuilt it from the old code/look, live again in 24 hours.
Included
A report explaining the problem and the fix
Included
The critical fix that gets your cart, checkout, or site back up
Included
The agreed fix published on your site, with a handoff note
Included
One follow-up support window by email
Not included: design refresh · new pages · migration work.
Foundation
$1,500
$2,500 founding rate
2 to 3 weeks · Shopify
A Shopify store with up to 25 products, checkout, and online booking.
A Giraux product page, San Francisco.
Included
A Shopify store on your own domain, set up and launched
Included
Home, About, Services, Gallery and Contact, built as store pages
Included
Up to 25 products uploaded, with product descriptions
Included
Checkout set up for customers to place an order online
Included
An online calendar customers can use outside store hours
Included
Business and product information prepared for search engines
Included
Name, address, and phone consistent across Google, Yelp, and Facebook
Included
Domain and business email set up, with delivery checks
Not included: copywriting · product photography · paid ad management · ongoing edits after launch.
Growth Engine
$3,300
$5,500 founding rate
3 to 4 weeks · Shopify
A store with up to 150 products, deposits, and product feeds for Google.
The Giraux diamond catalog, 526 stones with filters.
Included
Everything in Foundation
Included
Deposits and part-payments on custom work
Included
Up to 150 products, with product feeds prepared for Google
Not included: product photography · inventory data entry beyond 150 products · paid ad setup.
Flagship
$8,400
$14,000 founding rate
5 to 7 weeks · Shopify, or a custom stack on Vercel
A custom storefront with a product media library on your own account.
giraux.com, the custom Shopify Plus storefront.
Included
Everything in Growth Engine
Included
The Media Platform below, built on your own domain and owned by you
Included
Your product videos converted to 360 spins, with embed links
Included
A custom theme designed for your brand
Included
Your full catalog moved over, however many products you carry
Included
Analytics and customer email flows set up
Included
An abandoned-cart email sequence with 3 messages
Included
Page sections you can rearrange in the theme editor
Not included: brand identity / logo design · ongoing content production · product photography.
Rates as of September 2026.
I build stores on Shopify and custom tools on Vercel. Repairs can start on the platform you already use.
If you move up a tier, what you've paid is credited toward the higher price.
The first 3 builds have founding rates. In return, I can publish the work with your store's name and arrange a reference call with a prospective client.
Add-ons (2)
Local search setup
Google Business Profile updates, visit tracking, 40+ local directory listings, and a review-request plan.
$2,000
Domain & Email Infrastructure
Domain and business email setup, including delivery checks. Included with every build; $450 on its own.
Included
The Media Platform
Included with Flagship. Available on its own at any tier.
Build and migration
Your media library moved to your account and domain, with suitable product videos converted to spins.
$3,500
Running it
Help with new spins, staff access, and embedding media. Cloudflare bills hosting separately to your account.
$145/mo
Monthly care
Month to month, 30 days written notice, cancel anytime.
Standard Maintenance
Site maintenance and 1 hour of content updates each month. Domain, hosting, security, and email kept healthy. Monthly security patches. 1 hr/month content updates.
$250/mo
Active Management
Regular product uploads, an email campaign, and a monthly report. Full Standard scope. Product uploads and catalog management. Monthly email campaign. Monthly report on traffic and sales. 24-hour priority response.
$600/mo
Standards, delivery, and what's not included
What I check before handoff
Performance budget
On a mobile 4G profile, measured in PageSpeed Insights before handoff.
LCP under 2s
Accessibility
Contrast, 44px tap targets, and reduced-motion support.
WCAG AA
Response time
San Francisco hours. Active Management gets 24-hour priority.
One business day
Reporting
What I've finished, what's next, and what I need from you. Traffic and sales reporting each month after launch.
Weekly, written
Terms
Thirty days written notice. Your accounts, code, and content stay with you.
Month to month
The build guarantee
If your build does not pass every check marked for your tier, on your phone, at handoff, you do not pay the final balance.