Working together

Let's start with something your store needs done.

Send me the work you need help with. I'll review it and give you a written price. We can use your current site.

Ricardo Reyes with the owners of Giraux Fine Jewelry
With the Giraux owners, San Francisco

The first job

We'll agree on what I'm doing, what it costs, and when you'll see it. I'll also tell you what access and information I need.

Choose the job
Pick a specific job, such as getting a batch of new inventory onto the website.
Check where things stand
We'll record what matters for that job, such as which product details are missing or how long it takes to publish a page.
Review the finished work
I'll show you what changed and check it against what we agreed. You'll approve product facts, prices, and availability before publication.
Example first job

Put a new batch of inventory on the website.

You send
Product records, approved photos/videos, prices, and stock status.
I prepare
Draft product pages with the details and media in the right places.
You approve
Specifications, prices, availability, and each page before publication.

I'll quote after reviewing the job. You agree to the price before I start.

Talk about the first job

What needs attention on your site?

Storefront & catalog

I'll organize your product information and media, update collections, and work on pages that need attention.

  • Organize your product data and collections
  • Prepare product media for the storefront
  • Update product pages and their search descriptions

You confirm the specifications, prices, stock status, and rights to the media.

The natural diamond collection with its filter panel open: shape, price, carat, color, clarity, and certification

Inquiries & appointments

I'll work on the forms and booking steps, including the notifications your team receives when someone gets in touch.

  • Check how customers inquire and book
  • Set up forms and staff notifications
  • Check what the customer and your team receive

Your team sets appointment availability and handles the customer conversation.

Booking step one: a four-step progress bar over a calendar and the available appointment times for the selected day

Customer follow-up

I'll prepare customer emails and reminders for you to review before anything is sent.

  • Prepare agreed customer email sequences
  • Agree on who receives each email and when
  • Review delivery and response information

You approve the recipients, wording, offers, and schedule.

A Giraux appointment reminder email: the store header and a ring photo beside the showroom block with a map to 888 Brannan St and a Book an Appointment button

Ongoing care

I'll handle the updates we agree on and send you a record of what's done and what still needs attention.

  • Make the site changes we agree on
  • Check the systems covered by your plan
  • Report completed work and unresolved issues

We'll agree on how much work I can take on, response times, access, and any software costs before we start.

Store record and Google reviews: 35,000+ couples, 5.0 rating, family owned since 1977, 75% referrals

Need help each month?

After the first job, we can talk about monthly help. We'll put the regular work, response times, and monthly price in writing.

That can include catalog updates, maintenance, booking tools, and customer emails. The work covered depends on your plan.

Website builds and monthly care

These packages cover website builds and maintenance. I'll quote other work separately once I understand what you need.

Website build rates

Triage

$500

$750 founding rate

48 hours · Any (Shopify, Squarespace, Wix, custom)

A specific repair to your existing site, with a written handoff.

Raffi's homepage: the showroom counters behind the store name and a Request Consultation button
raffis.com, San Francisco. Their old site broke. I rebuilt it from the old code/look, live again in 24 hours.
Included
A report explaining the problem and the fix
Included
The critical fix that gets your cart, checkout, or site back up
Included
The agreed fix published on your site, with a handoff note
Included
One follow-up support window by email

Not included: design refresh · new pages · migration work.

Foundation

$1,500

$2,500 founding rate

2 to 3 weeks · Shopify

A Shopify store with up to 25 products, checkout, and online booking.

Ring product page: an 18K rose gold half eternity diamond ring, its description, a $3,275 price and two metal options
A Giraux product page, San Francisco.
Included
A Shopify store on your own domain, set up and launched
Included
Home, About, Services, Gallery and Contact, built as store pages
Included
Up to 25 products uploaded, with product descriptions
Included
Checkout set up for customers to place an order online
Included
An online calendar customers can use outside store hours
Included
Business and product information prepared for search engines
Included
Name, address, and phone consistent across Google, Yelp, and Facebook
Included
Domain and business email set up, with delivery checks

Not included: copywriting · product photography · paid ad management · ongoing edits after launch.

Growth Engine

$3,300

$5,500 founding rate

3 to 4 weeks · Shopify

A store with up to 150 products, deposits, and product feeds for Google.

The Giraux diamond collection: eleven shape filters and a price slider over a row of round diamonds with 360 badges, carat, color, clarity, and prices from $121
The Giraux diamond catalog, 526 stones with filters.
Included
Everything in Foundation
Included
Deposits and part-payments on custom work
Included
Up to 150 products, with product feeds prepared for Google

Not included: product photography · inventory data entry beyond 150 products · paid ad setup.

Flagship

$8,400

$14,000 founding rate

5 to 7 weeks · Shopify, or a custom stack on Vercel

A custom storefront with a product media library on your own account.

Giraux Fine Jewelry homepage: the purple header and nav over a pear diamond ring set among red and magenta flowers
giraux.com, the custom Shopify Plus storefront.
Included
Everything in Growth Engine
Included
The Media Platform below, built on your own domain and owned by you
Included
Your product videos converted to 360 spins, with embed links
Included
A custom theme designed for your brand
Included
Your full catalog moved over, however many products you carry
Included
Analytics and customer email flows set up
Included
An abandoned-cart email sequence with 3 messages
Included
Page sections you can rearrange in the theme editor

Not included: brand identity / logo design · ongoing content production · product photography.

Rates as of September 2026.

I build stores on Shopify and custom tools on Vercel. Repairs can start on the platform you already use.

If you move up a tier, what you've paid is credited toward the higher price.

The first 3 builds have founding rates. In return, I can publish the work with your store's name and arrange a reference call with a prospective client.

Add-ons (2)

Local search setup
Google Business Profile updates, visit tracking, 40+ local directory listings, and a review-request plan.

$2,000

Domain & Email Infrastructure
Domain and business email setup, including delivery checks. Included with every build; $450 on its own.

Included

The Media Platform

Included with Flagship. Available on its own at any tier.

Build and migration
Your media library moved to your account and domain, with suitable product videos converted to spins.

$3,500

Running it
Help with new spins, staff access, and embedding media. Cloudflare bills hosting separately to your account.

$145/mo

Monthly care

Month to month, 30 days written notice, cancel anytime.

Standard Maintenance
Site maintenance and 1 hour of content updates each month. Domain, hosting, security, and email kept healthy. Monthly security patches. 1 hr/month content updates.

$250/mo

Active Management
Regular product uploads, an email campaign, and a monthly report. Full Standard scope. Product uploads and catalog management. Monthly email campaign. Monthly report on traffic and sales. 24-hour priority response.

$600/mo

Standards, delivery, and what's not included

What I check before handoff

Performance budget

On a mobile 4G profile, measured in PageSpeed Insights before handoff.

LCP under 2s
Accessibility

Contrast, 44px tap targets, and reduced-motion support.

WCAG AA
Response time

San Francisco hours. Active Management gets 24-hour priority.

One business day
Reporting

What I've finished, what's next, and what I need from you. Traffic and sales reporting each month after launch.

Weekly, written
Terms

Thirty days written notice. Your accounts, code, and content stay with you.

Month to month

The build guarantee

If your build does not pass every check marked for your tier, on your phone, at handoff, you do not pay the final balance.

Read the build checklist

How I use AI

I use AI to help organize information and prepare drafts. I check the work before you review it.

Build delivery

Review and plan

I'll review your store and competitors, research search terms, and plan the pages with you.

Week 1
Design and build

You'll review the page structure and visual design, with 2 rounds of revision before launch.

Weeks 2 to 4
Products and setup

Upload the products and set up payments, search information, and customer emails.

Weeks 3 to 5
Launch and check-in

I'll check the site on desktop and mobile, review search settings, and verify tracking. We'll check in 30 days after launch with a performance report.

Weeks 5 to 7

What's outside these packages

  • A larger team. I'll refer work out if it needs more people than I can provide.
  • Paid ad campaign management. Tracking setup is included only where listed.
  • Brand identity or logo design.
  • Photography and standalone copywriting. Quoted separately or referred out; product descriptions are included where listed.
  • Around-the-clock coverage. Business hours, San Francisco time.